I transform ambitious organisations
at the intersection 
of technology, innovation and impact .

By bridging strategic vision with hands-on execution, I help businesses scale purposefully into new markets while building authentic, community-driven brands - ensuring they never lose sight of human connection. Working at the intersection of social change, technology, business, and leadership development, I bring a unique perspective that spans private enterprise, non-profit initiatives, and public sector engagements.
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As an Ex-Meta Director, 4x founder, community strategist and seasoned strategic advisor, I have spearheaded growth initiatives for over 70 organisations across APAC and now the UAE. This cross-sector journey has equipped me with the versatility to drive transformative change in complex environments.

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My portfolio spans across major sectors including big tech, fashion, travel, lifestyle, education and social impact, boasting a track record of measurable outcomes and groundbreaking expansions or pivots. Through this diverse experience, I've developed a keen understanding of how to create meaningful impact while navigating different sector dynamics and stakeholder needs.

 

My approach combines deep tech expertise, business acumen, market insights, and community-led strategies to drive sustainable growth. By leveraging my multidisciplinary background, I help organizations not just scale, but create lasting positive change in the markets they serve.